Multi-CRM integration using microservices and ETL automation for marketing automation platforms

Multi-CRM integration using microservices and ETL automation for marketing automation platforms

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Engagement details - Integrating multiple data streams can be a complicated and tiresome process. Once the integration part is completed, normalizing the information, extracting useful insights from it, and tracking the information source after aggregation can be a hectic process. Above this, adding a new data module can become a tedious and time-consuming process. One has to go through the normalizing and aggregation process every time a new data module is to be added.

Technologies – Cloud, Big Data

Tools and platforms– Ruby on Rails, Amazon RedShift

Benefits -

Optimized performance and resource utilization
Simplified operations and reduced time for addition of new data module