Multi-CRM integration using microservices and ETL automation for marketing automation platforms
Engagement details - Integrating multiple data streams can be a complicated and tiresome process. Once the integration part is completed, normalizing the information, extracting useful insights from it, and tracking the information source after aggregation can be a hectic process. Above this, adding a new data module can become a tedious and time-consuming process. One has to go through the normalizing and aggregation process every time a new data module is to be added.
Technologies – Cloud, Big Data
Tools and platforms– Ruby on Rails, Amazon RedShift
- Optimized performance and resource utilization
- Simplified operations and reduced time for addition of new data module